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    Marketing Management Study Set 1
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    Viral Marketing Is a Form of Direct Marketing Where a Company
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Viral Marketing Is a Form of Direct Marketing Where a Company

Question 118

Question 118

True/False

Viral marketing is a form of direct marketing where a company advertises its products through multiple channels simultaneously to spread the word as fast as possible to the maximum number of people.

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