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  3. Study Set
    Marketing Management Study Set 1
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
  5. Question
    Internet Is Not a Suitable Channel for Engaging in Interactive
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Internet Is Not a Suitable Channel for Engaging in Interactive

Question 44

Question 44

True/False

Internet is not a suitable channel for engaging in interactive marketing.

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