Solved

According to the VALS Segmentation System, ________ Are Considered to Be

Question 125

Multiple Choice

According to the VALS segmentation system, ________ are considered to be trendy and fun-loving people who are resource-constrained. They favor stylish products that emulate the purchases of those with greater material wealth.


A) strivers
B) survivors
C) experiencers
D) makers
E) believers

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q36: Unlike the more optimistic, team-oriented Gen Xers,

Q47: Heavy users of a particular product are

Q62: Give an example of how a company

Q78: If married and unmarried women respond similarly

Q80: _ combines operationally driven mass customization with

Q121: With _ as a target market strategy,

Q122: Coca Cola's original marketing strategy that offered

Q128: PRIZM was developed by Claritas Inc. What

Q129: A company can learn a great deal

Q133: The ultimate level of segmentation leads to