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    Principles of Marketing Study Set 3
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    Exam 9: New-Product Development and Product Life Cycle Strategies
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    Which Term Refers to the Course That a Product's Sales
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Which Term Refers to the Course That a Product's Sales

Question 42

Question 42

Multiple Choice

Which term refers to the course that a product's sales and profits take over its lifetime?


A) total product process
B) service life
C) product mix
D) product life cycle
E) marketing mix

Correct Answer:

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