Solved

Orion Inc Markets Luxury Watches and Chronographs

Question 12

Multiple Choice

Orion Inc. markets luxury watches and chronographs. It targets the wealthy global elite segment, regardless of their geographic location. Orion most likely uses ________ segmentation.


A) income
B) age-group
C) occasion
D) benefit
E) cross-market

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q11: _ segments are conceptually distinguishable and respond

Q19: How do firms practicing channel differentiation gain

Q84: Which of the following is true about

Q86: When using a niche marketing strategy, a

Q91: A product position is the way a

Q96: What is differentiation?

Q101: With a(n) _ marketing strategy, a firm

Q108: What is product position? What functions do

Q137: Intermarket segmentation refers to forming segments of

Q140: What are the major structural factors affecting