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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    A Product Position Is the Way a Product Is Defined
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A Product Position Is the Way a Product Is Defined

Question 91

Question 91

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A product position is the way a product is defined by consumers on important attributes.

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