Companies That Define Their Missions in Terms of Product or Technology

Multiple Choice

Companies that define their missions in terms of product or technology are considered myopic primarily because ________.

A) products and technologies result in low returns on investment
B) consumer preferences with regard to products and technologies are difficult to predict
C) consumer preferences for different product categories vary from time to time
D) products and technologies eventually become outdated
E) most consumers are not comfortable using sophisticated technologies during the buying process