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    Principles of Marketing Study Set 3
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    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    ________ Is Defined as a Social and Managerial Process by Which
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________ Is Defined as a Social and Managerial Process by Which

Question 132

Question 132

Multiple Choice

________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange.


A) Research
B) Innovation
C) Manufacturing
D) Marketing
E) Production

Correct Answer:

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