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    Principles of Marketing Study Set 3
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    A(n) ________ Is the Set of Actual and Potential Buyers
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A(n) ________ Is the Set of Actual and Potential Buyers

Question 51

Question 51

Multiple Choice

A(n) ________ is the set of actual and potential buyers of a product.


A) market
B) control group
C) subsidiary
D) focus group
E) audience

Correct Answer:

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