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    Principles of Marketing
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    Exam 1: Marketing: Creating Customer Value and Engagement
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    In Consumer-Generated Marketing, Marketers Play a Bigger Role in Shaping
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In Consumer-Generated Marketing, Marketers Play a Bigger Role in Shaping

Question 116

Question 116

True/False

In consumer-generated marketing, marketers play a bigger role in shaping consumers' brand experiences and those of others.

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