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    Principles of Marketing Study Set 4
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    Exam 14: Engaging Customers and Communicating Customer Value: Integrated Marketing Communications Strategy
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    Which of the Following Promotion Tools Involves Building Up a Good
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Which of the Following Promotion Tools Involves Building Up a Good

Question 52

Question 52

Multiple Choice

Which of the following promotion tools involves building up a good corporate image and handling unfavorable stories and events?


A) sales promotion
B) personal selling
C) direct marketing
D) public relations
E) advertising

Correct Answer:

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