Multiple Choice
Which of the following promotion categories is most likely to use the promotion tools of press releases, sponsorships, events, and Web pages?
A) sales promotion
B) direct marketing
C) advertising
D) public relations
E) horizontal diversification
Correct Answer:

Verified
Correct Answer:
Verified
Q14: Sam, the owner of a small company,
Q21: How do integrated marketing communications build brand
Q51: _ includes sales presentations, trade shows, and
Q52: Which of the following promotion tools involves
Q59: Shifting away from mass marketing, marketers are
Q71: Which promotional tool is the most immediate,
Q78: The six stages consumers normally pass through
Q100: Which of the following statements is most
Q101: Delia's is a clothing retailer that targets
Q115: _ involves cultivating opinion leaders and getting