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    Principles of Marketing Study Set 4
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    Exam 14: Engaging Customers and Communicating Customer Value: Integrated Marketing Communications Strategy
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    Which of the Following Promotion Categories Is Most Likely to Use
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Which of the Following Promotion Categories Is Most Likely to Use

Question 56

Question 56

Multiple Choice

Which of the following promotion categories is most likely to use the promotion tools of press releases, sponsorships, events, and Web pages?


A) sales promotion
B) direct marketing
C) advertising
D) public relations
E) horizontal diversification

Correct Answer:

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