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    Principles of Marketing Study Set 4
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    Exam 14: Engaging Customers and Communicating Customer Value: Integrated Marketing Communications Strategy
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    Which of the Following Promotion Categories Is Most Likely to Include
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Which of the Following Promotion Categories Is Most Likely to Include

Question 143

Question 143

Multiple Choice

Which of the following promotion categories is most likely to include the use of displays, discounts, coupons, and demonstrations?


A) sales promotion
B) direct marketing
C) horizontal diversification
D) public relations
E) advertising

Correct Answer:

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