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    Principles of Marketing Study Set 4
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    Exam 14: Engaging Customers and Communicating Customer Value: Integrated Marketing Communications Strategy
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    New Communications Technologies Such as Cell Phones and the Internet
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New Communications Technologies Such as Cell Phones and the Internet

Question 144

Question 144

True/False

New communications technologies such as cell phones and the Internet give companies new media for interacting with targeted consumers, but these new technologies also give consumers more control over the advertising messages they receive.

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