Multiple Choice
Which of the following statements is true regarding the old mass-media communications model?
A) Mass-media costs are decreasing.
B) Mass-media audiences are increasing.
C) Many viewers are gaining control of message exposure through DVRs and video streaming.
D) Ad clutter is decreasing.
E) Internet ad spending has stagnated and more marketers are shifting toward TV advertising.
Correct Answer:
Verified
Correct Answer:
Verified
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