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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    The AIDA Model Identifies the Characteristics of an Effective ________
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The AIDA Model Identifies the Characteristics of an Effective ________

Question 83

Question 83

Multiple Choice

The AIDA model identifies the characteristics of an effective ________.


A) advertising budget
B) channel of communication
C) marketing message
D) marketing mix
E) marketing response

Correct Answer:

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