John Deere Does Very Little Promoting of Its Lawn Mowers

Multiple Choice

John Deere does very little promoting of its lawn mowers and garden tractors to final consumers. Instead, John Deere's sales force works with Lowe's, Home Depot, independent dealers, and other channel members, who in turn sell John Deere products to final consumers. According to this information, which of the following promotion mix strategies is being used by John Deere?

A) public relations strategy
B) direct marketing strategy
C) push strategy
D) blitz strategy
E) pull strategy