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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Which Buyer-Readiness Stage Are Consumers in When They Are Feeling
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Which Buyer-Readiness Stage Are Consumers in When They Are Feeling

Question 157

Question 157

Multiple Choice

Which buyer-readiness stage are consumers in when they are feeling favorable about the product?


A) preference
B) conviction
C) knowledge
D) purchasing
E) liking

Correct Answer:

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