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    Principles of Marketing
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    Exam 1: Marketing: Creating Customer Value and Engagement
  5. Question
    A Firm That Uses the Selling Concept Takes A(n) ________
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A Firm That Uses the Selling Concept Takes A(n) ________

Question 61

Question 61

Multiple Choice

A firm that uses the selling concept takes a(n) ________ approach.


A) outside-in
B) niche marketing
C) inside-out
D) societal marketing
E) customer-driven

Correct Answer:

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