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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Buzz Marketing Involves Cultivating Opinion Leaders and Getting Them to Spread
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Buzz Marketing Involves Cultivating Opinion Leaders and Getting Them to Spread

Question 10

Question 10

True/False

Buzz marketing involves cultivating opinion leaders and getting them to spread information about a product or service to others in their communities.

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