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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Marketers Can Choose from Two Basic Promotion Mix Strategies-Push Promotion
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Marketers Can Choose from Two Basic Promotion Mix Strategies-Push Promotion

Question 13

Question 13

Essay

Marketers can choose from two basic promotion mix strategies-push promotion or pull promotion. Compare these two strategies.

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Using the pull strategy, the producer di...

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