Multiple Choice
Which of the following promotion tools involves building up a good corporate image and handling unfavorable stories and events?
A) sales promotion
B) personal selling
C) direct and digital marketing
D) public relations
E) advertising
Correct Answer:
Verified
Correct Answer:
Verified
Q4: Nonpersonal communication channels include major media, _,
Q5: Rational appeals are often used to urge
Q6: Today, most companies are adopting the concept
Q7: Which of the following would be classified
Q8: A company's total marketing communications mix consists
Q10: Buzz marketing involves cultivating opinion leaders and
Q11: Discuss the advantages and disadvantages of advertising.
Q12: Outline the steps in developing effective marketing
Q13: Marketers can choose from two basic promotion
Q14: Sam, the owner of a small company,