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    Principles of Marketing Study Set 1
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships
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    The Four Possible Strategies That Can Be Pursued for Each
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The Four Possible Strategies That Can Be Pursued for Each

Question 61

Question 61

Multiple Choice

The four possible strategies that can be pursued for each SBU are building,holding,________ and ________.


A) harvesting;divesting
B) promoting;selling
C) downsizing;expanding
D) diversifying;penetrating
E) developing;growing

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