The Beverage,Lucozade,was Originally Marketed as a Nutrient Rich Beverage That

Multiple Choice

The beverage,Lucozade,was originally marketed as a nutrient rich beverage that was easily tolerated by a fragile or distressed digestive system.Sick children were the intended consumers for the initial product.Eventually,Lucozade was rebranded and repositioned as a beverage for active persons,with athletes becoming the primary target market.Lucozade's ability to find a new market for its existing product is an example of ________.

A) marketing controls
B) market development
C) diversification
D) market penetration
E) product development