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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
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    Which Promotional Tool Is Described as Immediate,customised and Interactive
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Which Promotional Tool Is Described as Immediate,customised and Interactive

Question 78

Question 78

Multiple Choice

Which promotional tool is described as immediate,customised and interactive?


A) segmented advertising
B) sales promotions
C) public relations
D) brand contacts
E) direct marketing

Correct Answer:

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