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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
  5. Question
    Advertising ________ Can Be Classified by Primary Purpose-Whether the Aim
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Advertising ________ Can Be Classified by Primary Purpose-Whether the Aim

Question 100

Question 100

Multiple Choice

Advertising ________ can be classified by primary purpose-whether the aim is to inform,persuade or remind.


A) objectives
B) budgets
C) evaluations
D) campaigns
E) logos

Correct Answer:

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