True/False
The percentage-of-sales method of setting an advertising budget wrongly treats sales as a cause of promotion rather as a result.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q13: Marketers can choose from two basic promotion
Q90: Public relations typically captures only a small
Q91: Mike's Bike Shop has a new print
Q92: Coupons,contests,cents-off deals and premiums are all examples
Q94: _ is the message execution style that
Q96: _ is the company's most expensive promotion
Q97: The Michelin man (car tyres),Chesty Bond (singlets)and
Q99: A promotion strategy where the producer promotes
Q100: Advertising _ can be classified by primary
Q111: _ is a measure of the percentage