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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
  5. Question
    ________ Is the Company's Most Expensive Promotion Tool
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________ Is the Company's Most Expensive Promotion Tool

Question 96

Question 96

Multiple Choice

________ is the company's most expensive promotion tool.


A) Advertising
B) Personal selling
C) Mass media
D) Public relations
E) Publicity

Correct Answer:

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