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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
  5. Question
    Scheduling Ads Unevenly,or ________,Builds Awareness That Is Intended to Be
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Scheduling Ads Unevenly,or ________,Builds Awareness That Is Intended to Be

Question 20

Question 20

Multiple Choice

Scheduling ads unevenly,or ________,builds awareness that is intended to be carried over to the next advertising period.


A) continuity
B) pulsing
C) hard hitting
D) sequencing
E) segmenting

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