Question 1

The manager of the local McDonald's franchise in Bankstown had recently had her request to participate in cooperative advertising,like the other McDonald's in her district,refused by Head Office.Now she is irritated and demands fairness in treatment.This is an example of horizontal conflict.

Accepted Answer

A) True 
 B)False

Question 2

The producer and the final consumer are part of every type of marketing channel.

Accepted Answer

A) True 
 B)False

Question 3

A firm located in a seaport town sells rock,gravel and sand to local markets.It has just been awarded a large contract with a company 500 miles down the coast.Management should consider switching from truck to ________ transport.

Accepted Answer

A) water 
B) rail 
C) pipeline 
D) air 
E) None of the above.

Question 4

To reduce inventory management costs,many companies use a system called ________,which involves carrying only small inventories of parts or merchandise,often only enough for a few days of operation.

Accepted Answer

The answer of To reduce inventory management costs,many companies use...

Question 5

Which of the following is an example of a multichannel distribution system?

Accepted Answer

A) K-Mart setting up outlets in several new countries 
B) Myer catalogue and retail store sales 
C) Avon's door-to-door distribution 
D) a hotel providing guest privileges at a health spa across the street 
E) All of the above.

Question 6

Logistics,more than almost any other marketing activity,affects the environment and a firm's environmental sustainability efforts.

Accepted Answer

A) True 
 B)False

Question 7

Two or more outlets that are commonly owned and controlled,employ central buying and merchandising,and sell similar lines of merchandise are known as ________.

Accepted Answer

A) chain stores 
B) retail cooperatives 
C) franchises 
D) retail banner groups 
E) retail conglomerates

Question 8

Which of the following lists of intermodal transportation combinations means rail and trucks,water and trucks,and water and rail?

Accepted Answer

A) fishyback,airtruck and trainship 
B) piggyback,airtruck and fishyback 
C) trainship,fishyback and piggyback 
D) piggyback,fishyback and trainship 
E) piggyback,fishyback and birdyback

Question 9

Wholesalers today are increasing the number of lines they carry,choosing to carry a wider assortment in an effort to attract a broader mix of customers.

Accepted Answer

A) True 
 B)False

Question 10

Producers who can afford to set up their own channels are unlikely to use intermediaries.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following are the three major types of vertical marketing systems?

Accepted Answer

A) corporate,contractual and chain 
B) contractual,corporate and independent 
C) corporate,contractual and administered 
D) administered,independent and franchised 
E) corporate,contractual and task

Question 12

The goal of channels in the service sector is to make the service ________.

Accepted Answer

A) available to target populations 
B) affordable,differentiated and easy to find 
C) risk free,readily available and differentiated 
D) differentiated,targeted and affordable 
E) affordable and accessible

Question 13

Channel conflict is always damaging and managers should do all they can to eradicate it altogether.

Accepted Answer

A) True 
 B)False

Question 14

In moving goods,managers try to choose a set of warehouses (stocking points),or cross-docking points,and transportation carriers that will deliver finished goods to final destinations in the desired ________ and\or at the lowest ________.

Accepted Answer

The answer of In moving goods,managers try to choose a...

Question 15

The Beta Corporation retains outright ownership of all members of its distribution channel.Beta's channel would be best described as a(n)________.

Accepted Answer

A) corporate VMN 
B) consolidated VMN 
C) administrative VMN 
D) contractual VMN 
E) proprietary VMN

Question 16

The total cost of logistics is minimal and can amount to just 5-10 per cent of a product's cost.

Accepted Answer

A) True 
 B)False

Question 17

The supply chain management involves many activities and decisions related to marketing channels and logistics.Which of the following would NOT be a supply chain management decision?

Accepted Answer

A) sales forecasting 
B) production plans 
C) the total cost of logistics 
D) transportation 
E) All of the above.

Question 18

As marketing manager for Globe Imports and Exports,you want to start reaping the benefits of a multichannel distribution system.You will likely enjoy all of the following EXCEPT which one?

Accepted Answer

A) expanded sales 
B) expanded market coverage 
C) selling at a higher gross margin 
D) opportunities to tailor products and services to the needs of diverse segments 
E) greater profitability

Question 19

All activities involved in selling goods or services directly to final consumers for their personal,non-business use is known as ________.

Accepted Answer

The answer of All activities involved in selling goods or...

Question 20

A store that carries a narrow product line with a deep assortment within that line is called a ________.

Accepted Answer

A) specialty store 
B) department store 
C) convenience store 
D) self-service store 
E) discount store

Exam 10: Pricing Strategies: Understanding and Capturing Customer Value

The manager of the local McDonald's franchise in Bankstown had recently had her request to participate in cooperative advertising,like the other McDonald's in her district,refused by Head Office.Now she is irritated and demands fairness in treatment.This is an example of horizontal conflict.

The producer and the final consumer are part of every type of marketing channel.

A firm located in a seaport town sells rock,gravel and sand to local markets.It has just been awarded a large contract with a company 500 miles down the coast.Management should consider switching from truck to ________ transport.

To reduce inventory management costs,many companies use a system called ________,which involves carrying only small inventories of parts or merchandise,often only enough for a few days of operation.

Which of the following is an example of a multichannel distribution system?

Logistics,more than almost any other marketing activity,affects the environment and a firm's environmental sustainability efforts.

Two or more outlets that are commonly owned and controlled,employ central buying and merchandising,and sell similar lines of merchandise are known as ________.

Which of the following lists of intermodal transportation combinations means rail and trucks,water and trucks,and water and rail?

Wholesalers today are increasing the number of lines they carry,choosing to carry a wider assortment in an effort to attract a broader mix of customers.

Producers who can afford to set up their own channels are unlikely to use intermediaries.

Which of the following are the three major types of vertical marketing systems?

The goal of channels in the service sector is to make the service ________.

Channel conflict is always damaging and managers should do all they can to eradicate it altogether.

In moving goods,managers try to choose a set of warehouses (stocking points),or cross-docking points,and transportation carriers that will deliver finished goods to final destinations in the desired and\or at the lowest .

The Beta Corporation retains outright ownership of all members of its distribution channel.Beta's channel would be best described as a(n) ________.

The total cost of logistics is minimal and can amount to just 5-10 per cent of a product's cost.

The supply chain management involves many activities and decisions related to marketing channels and logistics.Which of the following would NOT be a supply chain management decision?

As marketing manager for Globe Imports and Exports,you want to start reaping the benefits of a multichannel distribution system.You will likely enjoy all of the following EXCEPT which one?

All activities involved in selling goods or services directly to final consumers for their personal,non-business use is known as ________.

A store that carries a narrow product line with a deep assortment within that line is called a ________.