Question 1

A ________ consists of producers,wholesalers and retailers acting as a unified system.

Accepted Answer

A) value-driven marketing network 
B) corporate marketing network 
C) complex marketing network 
D) physical distribution system 
E) vertical marketing network

Question 2

In a direct marketing channel,which has no intermediary levels,the company sells directly to consumers.

Accepted Answer

A) True 
 B)False

Question 3

________ conflict,which occurs between different levels of the same channel,is more common than ________ conflict,which occurs among firms at the same level of the channel.

Accepted Answer

A) Horizontal;vertical 
B) Vertical;horizontal 
C) Contractual;corporate 
D) Corporate;franchise 
E) Wholesaler;retailer

Question 4

Intermediaries play an important role in coordinating ________.

Accepted Answer

A) dealer with customer 
B) supply and demand 
C) strategy and product 
D) manufacturer to product 
E) information and promotion

Question 5

The modern marketing organisation uses its marketing logistics strength to coordinate functions and manage the activities of a range of entities.Which of the following is NOT one of them?

Accepted Answer

A) suppliers 
B) purchasing agents 
C) manufacturers 
D) intermediaries 
E) government departments

Question 6

Marketing channels may be used to market ________.

Accepted Answer

A) a hospital 
B) government ideas 
C) birth-control clinics 
D) comedians 
E) All of the above.

Question 7

Specialty stores and first-class department stores are most likely to employ a ________ approach.

Accepted Answer

A) self-service 
B) full-service 
C) low-service 
D) limited-service 
E) None of the above.

Question 8

Which of the following is NOT a form of contractual VMN?

Accepted Answer

A) wholesaler sponsored voluntary chain 
B) retailer cooperative 
C) manufacturer-sponsored retailer franchise network 
D) service-firm-sponsored retailer franchise network 
E) corporate vertically managed network

Question 9

In Australia,strip shopping centres,usually built along arterial roads and other high traffic routes,have been a major component in the retail distribution spectrum.

Accepted Answer

A) True 
 B)False

Question 10

When two Hungry Jacks restaurants have a disagreement over who should be able to sell in quantity at a discount to local athletic teams,it is called a ________ channel conflict.

Accepted Answer

A) vertical 
B) disintermediation 
C) multichannel 
D) horizontal 
E) functional

Question 11

The use of intermediaries largely reflects their greater ________ in making goods available to target markets.

Accepted Answer

The answer of The use of intermediaries largely reflects their...

Question 12

A(n)________ is a contractual association between a manufacturer,wholesaler or service organisation and independent business people who buy the right to own and operate one or more business units.

Accepted Answer

The answer of A(n)________ is a contractual association between a...

Question 13

A feature of David Jones is the availability of fashion by high profile Australian designers.Some of labels carried by David Jones include Thurley,Bianca Spender,Camilla & Marc,Collette by Collette Dinnigan and Willow.None of these designer labels are carried by any other department store or fashion retail outlet.For David Jones,this is an example of ________.

Accepted Answer

A) national brands 
B) selective brands 
C) exclusive merchandise 
D) repositioning 
E) competitive blocking

Question 14

When Haynes,a Ballarat paint manufacturer,has single ownership of integrated,successive stages of production and distribution,it has created a corporate VMS.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following functions is NOT likely to be performed by a wholesaler?

Accepted Answer

A) gathering market information 
B) buying and assortment building 
C) bulk breaking 
D) risk bearing 
E) selling goods or services to final consumers

Question 16

A shopping centre is a group of retail businesses planned,developed,owned and managed as a unit.

Accepted Answer

A) True 
 B)False

Question 17

David Jones terminated its arrangements to supply clothing from popular fashion label,Country Road,following the latter's increasing involvement with direct factory outlets.For the prestige retailer,David Jones,Country Road's activities were not only a direct source of competition,but also represented an inconsistency with their carefully crafted prestige image.This is an example of ________.

Accepted Answer

A) exclusive dealing 
B) channel conflict 
C) a breakdown in a contractual network 
D) a power struggle 
E) All of the above.

Question 18

Historically,________ have lacked strong leadership and have been troubled by damaging conflict and poor performance.

Accepted Answer

A) corporate vertical marketing systems 
B) contractual vertical marketing systems 
C) conventional marketing channels 
D) administered vertical marketing systems 
E) conventional vertical marketing systems

Question 19

Stores that offer a wide variety of product lines organised according to type of product are known as ________.

Accepted Answer

A) department stores 
B) convenience stores 
C) specialty stores 
D) discount stores 
E) None of the above.

Question 20

A conventional distribution channel consists of one or more ________ producers,wholesalers and retailers.

Accepted Answer

A) product-related 
B) independent 
C) contract 
D) franchised 
E) None of the above.

Exam 10: Pricing Strategies: Understanding and Capturing Customer Value

A ________ consists of producers,wholesalers and retailers acting as a unified system.

In a direct marketing channel,which has no intermediary levels,the company sells directly to consumers.

conflict,which occurs between different levels of the same channel,is more common than conflict,which occurs among firms at the same level of the channel.

Intermediaries play an important role in coordinating ________.

The modern marketing organisation uses its marketing logistics strength to coordinate functions and manage the activities of a range of entities.Which of the following is NOT one of them?

Marketing channels may be used to market ________.

Specialty stores and first-class department stores are most likely to employ a ________ approach.

Which of the following is NOT a form of contractual VMN?

In Australia,strip shopping centres,usually built along arterial roads and other high traffic routes,have been a major component in the retail distribution spectrum.

When two Hungry Jacks restaurants have a disagreement over who should be able to sell in quantity at a discount to local athletic teams,it is called a ________ channel conflict.

The use of intermediaries largely reflects their greater ________ in making goods available to target markets.

A(n)________ is a contractual association between a manufacturer,wholesaler or service organisation and independent business people who buy the right to own and operate one or more business units.

When Haynes,a Ballarat paint manufacturer,has single ownership of integrated,successive stages of production and distribution,it has created a corporate VMS.

Which of the following functions is NOT likely to be performed by a wholesaler?

A shopping centre is a group of retail businesses planned,developed,owned and managed as a unit.

Historically,________ have lacked strong leadership and have been troubled by damaging conflict and poor performance.

Stores that offer a wide variety of product lines organised according to type of product are known as ________.

A conventional distribution channel consists of one or more ________ producers,wholesalers and retailers.