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    Services Marketing Study Set 1
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    Exam 10: Customer-Defined Service Standards
  5. Question
    Seeing a Service Standard in Broad Conceptual Terms Is Ineffective
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Seeing a Service Standard in Broad Conceptual Terms Is Ineffective

Question 48

Question 48

True/False

Seeing a service standard in broad conceptual terms is ineffective because the standard is difficult to interpret, measure and achieve.

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