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  3. Study Set
    Services Marketing Study Set 1
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    Exam 10: Customer-Defined Service Standards
  5. Question
    The Two Types of Measures Used to Document Customers' Opinions
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The Two Types of Measures Used to Document Customers' Opinions

Question 20

Question 20

True/False

The two types of measures used to document customers' opinions about whether service performance met the standards established are benchmarking and critical incident surveys.

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