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Consumers Have _____ Desired Service Levels and _____ Adequate Service

Question 62

Multiple Choice

Consumers have _____ desired service levels and _____ adequate service levels for different firms within a service category (e.g., Domino's Pizza, Little Caesar's Pizza, Papa John's and Pizza Hut within the pizza restaurant category) .


A) Similar; similar
B) Different; similar
C) Similar; different
D) Different; different
E) Same; same

Correct Answer:

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