Which of the Following Statements About What a Service Marketer

Multiple Choice

Which of the following statements about what a service marketer can do if its customers have unrealistic expectations is true?

A) One way to reduce unrealistic expectations is to ask customers what they want
B) Make realistic sales pitches the industry standard
C) Deliberately under-promise and over-deliver service
D) Realize that customer expectations are static
E) Avoid playing follow-the-leader with the competition