Which of the Following Statements Regarding Consumer Information Search for Services

Multiple Choice

Which of the following statements regarding consumer information search for services is true?

A) Consumers rely less on information from personal sources than from nonpersonal sources when evaluating services prior to purchase
B) Consumers engage in less post-purchase evaluation and information seeking with services than with goods
C) Consumers engage in less post-purchase evaluation than pre-purchase evaluation when selecting and consuming services
D) Consumers perceive fewer risks when buying services than when buying goods
E) Personal sources of information become more important as the complexity of the service being purchased increases