True/False
Culture is important in services marketing because of its effects on the ways customers evaluate and use services.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q51: Which of the following products is the
Q52: Unlike most other cultural factors, aesthetics does
Q53: Which of the cultural universals is reflected
Q54: Outsourcing has greatly increased the complexity of
Q55: The Survivor television series on CBS is
Q57: In terms of the drama metaphor, the
Q58: _ qualities are attributes a consumer can
Q59: Groups purchasing services encounter:<br>A) Greater perceived risk<br>B)
Q60: How should you explain to a friend
Q61: When purchasing services consumers are more likely