True/False
When purchasing services consumers are more likely to rely on personal sources when they search for information rather than nonpersonal sources.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q56: Culture is important in services marketing because
Q57: In terms of the drama metaphor, the
Q58: _ qualities are attributes a consumer can
Q59: Groups purchasing services encounter:<br>A) Greater perceived risk<br>B)
Q60: How should you explain to a friend
Q62: Among the characteristics that distinguish organizations from
Q63: Using the drama metaphor, service actors need
Q64: Using the drama metaphor, which of the
Q65: Lower search costs are typically involved when
Q66: Which of the following is NOT an