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  3. Study Set
    Services Marketing Study Set 1
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    Exam 3: Consumer Behavior in Services
  5. Question
    Groups Purchasing Services Encounter
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Groups Purchasing Services Encounter

Question 59

Question 59

Multiple Choice

Groups purchasing services encounter:


A) Greater perceived risk
B) More reliance on word-of-mouth communication
C) Greater difficulty in comparing alternatives
D) A higher level of customer participation
E) All of the above

Correct Answer:

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