Multiple Choice
Sam Goody, a tape, compact disc and video store, has a frequent buyer program called Replay that rewards members a $15 gift certificate for every $150 in purchases made at Sam Goody. In addition, Replay members receive a coupon each month for a 20-25 percent discount on the purchase of an unlimited number of CDs and/or cassettes from a specific music category. By having a frequent buyer program, Sam Goody is using _____ marketing.
A) Transactional
B) Developmental
C) Proactive
D) Relationship
E) Acquisition
Correct Answer:
Verified
Correct Answer:
Verified
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