The Brainiacs at the Optimum Computing Corporation Have Developed a Superior

Multiple Choice

The brainiacs at the Optimum Computing Corporation have developed a superior notebook computer.The advertising department knows that the purchase of a notebook is a significant investment for the average computer buyer.Since their product is more expensive than their competitors',they will have to convince their target audience that the technology is extraordinary enough to warrant the additional cost.Which of the following approaches would be most likely to achieve their goal?

A) the central route to persuasion
B) the peripheral route to persuasion
C) the door-in-the-face technique
D) lowballing