True/False
If a firm determines that two or more market segments have the potential to be profitable and then develops a unique marketing mix for each segment,it is called an unfocused strategy.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q16: Elle loves to cycle between small towns
Q17: Describe two reasons why the single-segmentation approach
Q18: Compare the different approaches to deliberate search
Q20: The industry environment is very broad,comprising general
Q22: What strategy is used to implement niche
Q23: After the United States increased the duty
Q24: Most new ventures are founded in "me,too"
Q25: Building a competitive advantage requires commitment of
Q26: Compare prior work experience with accidental discovery
Q44: Hobbies of retiring business executives can spawn