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    Small Business Management Study Set 1
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    Exam 2: Start-Up and the Need for Competitive Advantage
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    Describe Two Reasons Why the Single-Segmentation Approach Is Probably the Wisest
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Describe Two Reasons Why the Single-Segmentation Approach Is Probably the Wisest

Question 17

Question 17

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Describe two reasons why the single-segmentation approach is probably the wisest strategy for small businesses to use during initial marketing efforts.

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