Multiple Choice
Which of the following is one of the ways an organization benefits from maintaining and developing a loyal customer base?
A) Employee retention
B) Customers' increasing expectations of more personalized service
C) A reactive market-growth strategy
D) The ability to engage in guerilla marketing
E) Competitor entrenchment
Correct Answer:
Verified
Correct Answer:
Verified
Q23: The primary goal of businesses that are
Q24: _ are created by providing services to
Q25: The primary goal of relationship marketing is
Q26: In many instances,customers develop loyalty to an
Q27: According to the text,the relationships between businesses
Q29: The transition from the _ stage to
Q30: Customer retention strategies based on customization bonds:<br>A)
Q31: The three types of benefits to organizations
Q32: Sometimes firms have service encounters that fail
Q33: How would a day care center operator