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    Business
  3. Study Set
    Services Marketing
  4. Exam
    Exam 4: Customer Perceptions of Service
  5. Question
    _____ Quality Refers to How a Service Is Delivered to the Customer
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_____ Quality Refers to How a Service Is Delivered to the Customer

Question 27

Question 27

Multiple Choice

_____ quality refers to how a service is delivered to the customer.


A) Output
B) Interaction
C) Experiential
D) Technical outcome
E) Interactive

Correct Answer:

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