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    Services Marketing
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    Exam 3: Customer Expectations of Service
  5. Question
    As a Service Dimension Increases in Importance,a Customer's Zone of Tolerance
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As a Service Dimension Increases in Importance,a Customer's Zone of Tolerance

Question 2

Question 2

Multiple Choice

As a service dimension increases in importance,a customer's zone of tolerance _____ and his or her desired and adequate service levels _____.


A) Narrows; increase
B) Widens; increase
C) Widens; decrease
D) Narrows; decrease

Correct Answer:

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