Multiple Choice
The romantic mountain getaway seemed like the perfect Valentine's Day gift.The pictures in the brochure showed couples enjoying the amenities in their cabins.When the couple arrived,they found a cold,uninviting cabin with a shortage of creature comforts--no down-filled blankets,no wood for the fireplace,paper plates and cups and a broken chair.In this service example,the _____ was not what the customers expected.
A) Internal marketing
B) Management-driven service
C) Interactive communication
D) Relationship marketing
E) Servicescape
Correct Answer:
Verified
Correct Answer:
Verified
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