Once or Twice a Year, When Estee Lauder Runs a Particularly

Multiple Choice

Once or twice a year, when Estee Lauder runs a particularly good promotion, Candace buys some new make-up. She typically only spends the minimum required to qualify for the promotion. On the customer profitability pyramid, Candace is most likely to fall into the ________ tier.

A) gold
B) lead
C) silver
D) iron
E) platinum