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    Consumer Behavior Study Set 2
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    Exam 1: Consumer Behavior: Information-Driven Consumer Behavior
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    The Downside of Electronic Communications Is Marketers Have Less Ability
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The Downside of Electronic Communications Is Marketers Have Less Ability

Question 38

Question 38

True/False

The downside of electronic communications is marketers have less ability to gauge the effectiveness of their promotional messages than they did via traditional media outlets.

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