In the VALS Typology, ________ Are Motivated by Ideals and Tend

Multiple Choice

In the VALS typology, ________ are motivated by ideals and tend to have low resources. They are generally slow to change as well as technology averse, and tend to prefer familiar products and established brands.

A) Innovators
B) Believers
C) Thinkers
D) Strivers
E) Experiencers